Jennifer Saba
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[New York on the 26th Reuters BREAKINGVIEWS] -Mark Zuckerberg's CEO (CEO) in Facebook, US Facebook, is trying to draw investors into the depth of metavers.Facebook, which announced the quarterly financial results on the 25th, has changed the method of announcing the financial results and expanded the disclosure of financial information in expansion reality (AR) and business development ahead.Whatever the transparency is welcome, this change avoids providing more important business information such as the image sharing app "Instagram".
The newly established Facebook Reality Lab will disclose sales and operating income in the fields of real worlds and virtual worlds (VR).Businesses such as the social networks, Instagram, and the dialogue application "Wattsup", which bear the company name, are separately consolidated in the second division called "Family of Ups", but the service handled by the department is Facebook.Most of the sales are.The company's third quarter sales increased 35 % year -on -year to $ 29 billion.
These businesses are slowing down.In particular, the enhancement of privacy protection measures with basic software (OS) such as IPHONE has been a blow to Facebook advertising business, which has caused "great uncertainty."Sheryl Sandberg, COO, said that it would take time to reconstruct the ability to narrow down or measure the effects in the advertising business.The company and Canada, which have the most profitable users for the company, has a peak number of registrants.Facebook has also acknowledged that the user flows to the Chinese short video posting application "Tiktok" and the US photo and video shared app "Snap Chat", making it difficult to acquire young members.That's why it is useful to disclose more information about the popular Instagram among young people.
Facebook promotes division of division, which is transmitted on the network, and is exposed to internal materials indicating that profits are prioritized over harmful content management.There is.With the scandal this time, the doubt was deepened if the company could maintain the trend of advertising.It is understandable to some extent that Zuckerberg will stick to the future, but it is not now hidden behind the VR headset.
● Background news
* Facebook has been working individually since the fourth quarter of the Facebook Reality Lab, which is in charge of the “Metaverse (huge virtual reality space)” utilizing technologies such as expansion reality (AR) on the 25th.It was announced that it will be disclosed.
* In the third quarter financial results announced on the same day, sales increased 35 % year -on -year to 29 billion.In the fourth quarter, sales were expected to be $ 31.5 billion to 34 billion.It is expected that Apple has strengthened privacy protection measures on iPhone and other places.
* He also stated that the company's stock buying plan would be loaded by $ 50 billion.
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