Apple recently disclosed the details of personal information collected by the smartphone "iPhone", the tablet terminal "iPad", and the PC "Mac" app.
Disclosure of collection information in the app store
This new rule introduced in the renewed version of the OS (basic software) has been disclosed to users such as the type of personal information to be collected, and the final purpose.
Prior to this, in June 2020, the company announced a new policy at a developer meeting.When the app is newly published or updated in the "App Store", the application carrier has been obliged to answer the questions requested by Apple as part of the approval procedure.The new rule has recently been introduced.
Specifically, based on the answer to the question, Apple classifies the collection information into "contact information", "financial information", "ID", "location information", "search history", "user content", etc.This is displayed on the page of each app in the App Store with the icon.
For example, contact information may include an address, e -mail address, name, phone number, etc.User content may include photos and videos.
Detailed purposes are also displayed
In addition, the following labels indicate how personal information is handled.
"Data used for user tracking"
The collected information may be used to track users between other companies and websites.
"Data associated with users"
The collected information may be associated with the user's identification information
"Data that cannot be associated with users"
Although information is collected, it is not associated with the identification information of the user
"No data collection"
The app does not collect information
In this way, we will disclose information such as the presence or absence of information gathering for each application and the rough use of it, and what is specifically used.For example, "third -party advertisements", "our advertising and marketing", "product personalization", "app function", "analysis".
Apple says, "I want you to check how data is handled by app businesses to protect the privacy of users."
App carrier criticizes that "advertising revenue decreases significantly"
According to the US CNBC, Apple is enhancing privacy protection to differentiate its own products such as iPhone and Google's "Android" terminals.
ただ、アプリ内広告によって収益を得ている企業は反発しているという。そうした企業のアプリは前述した"Data used for user tracking"のラベルを付けられる可能性があり、利用離れにつながると危惧しているという。
"Watts -up", a dialogue app under the U.S. Facebook, has rebounded that "Apple's privacy label does not fully explain our personal information use."
Apple plans to introduce another new rules for the privacy protection of the app.The app business operator who introduces targeting ads is obliged to ask the user for the consent of information provision for each app.
This is expected that many users will refuse to provide information, and criticism has been raised that advertising revenues from app businesses will be significantly reduced.
[Related article] Apple starts the iPhone's advertising restriction soon, deleting the violation app from "App Store" (Shigenobu Kokubo) -Yahoo! News individual 2021/01/15